Xlibris Podcasting Cranks Up Book Revenue Volume

Online, March 23, 2010 (Newswire.com) - Gone are the days when big radio networks held sway over the airwaves, wielding the ultimate power over which record, product or book would get the proverbial 60 seconds of fame and a decent shot at marketing success.
Podcasting has proven surprisingly effective for companies wishing to engage their audiences through value-laden content that is as easy to download and share as music from the ubiquitous iPod players popularized by Apple. Xlibris' self-published authors can take the cue and add podcasting as vital components to their book marketing mix.
Recent forecasts such as the one given by online research firm eMarketer, projects the podcast market to continue to grow through 2013, where 37.6 million people will be downloading podcasts on a monthly basis, doubling the 2008 figure of 17.4 million.
With Xlibris' podcasting, self-published authors can take advantage of the 3-5 minute interview series both in MP3 audio or MP4 video formats, where they can talk about their books at length and broadcast them to a targeted audience of fellow authors, book lovers and reading enthusiasts via the Xlibris site www.xlibrispodcasts.com.
Xlibris then distributes the podcast programs across the Internet using RSS feed technology and with a recurring frequency ranging from once daily, weekly or monthly. End-users can subscribe to a podcast, for free, using RSS-catching software commonly found in internet browsers such as Explorer and Firefox and through portals such as iTunes, Zune, and Podcast Alley. The podcast series will also be stored in the site archive where they will be available for download anytime.
Xlibris offers several podcasting packages ranging from the simple social media-linked and podcast site-distributed episodes to packages with individual author landing pages on the Xlibris podcast website. The more comprehensive packages also include distribution to the Authors On Tour - Live! and the Book Expo America's podcast.