XTEL And Accenture Team Up To Deliver Excellence In The Consumer Goods Market

Online, May 24, 2010 (Newswire.com) - Bologna, May 2010.
XTEL, a leading European supplier of sales process automation solutions, announces it has entered a teaming agreement with Accenture, a global management consulting, technology services and outsourcing company, to address the sales automation needs of consumer goods companies.
The agreement will reinforce the already strong presence of both companies in the consumer goods segment and bring a topnotch offer to the market as the result of the combination of the complementary capabilities of the two companies.
XTEL will extend its footprint to other countries in the EMEA and Latin America markets and augment its delivery capabilities through teaming up with Accenture. XTEL solutions have been already implemented by a leading consumer goods companies such as 3M, Carlsberg, Johnson & Johnson, Parmalat, Plasmon Heinz, Perfetti van Melle. Comprehensive, modular, and scalable, XTEL solutions are thought to support the effective management of the whole sales process. "The decision to partner with Accenture is in line with our international expansion strategy, that has already resulted in the launch of our offices in Spain and France last year. - states Alessandro Bosi, Managing Director of XTEL - The agreement will broaden the reach and strengthen the value of the XTEL proposition in the CG market."
According to the agreement, Accenture will promote XTEL to its consumer goods customers as a key component of its offer "Sales & Marketing Transformation Foundation Offering" and will be the preferred partner of XTEL for system integration and maintenance services.
Accenture has an extensive experience in assisting consumer goods companies in defining their sales automation requirements; surveying the marketplace for suitable solutions, centralizing purchasing capability, designing, developing and providing application software systems, support, installation services and education; and integrating its solutions and those supplied by other technology providers.
"We are confident that this agreement will bring added value to market. - states Fabio Vacirca Managing Partner CG&S EALA - The combination of vertical expertise, first-class software solutions and proven international services experience are fundamental to ensure the success of sales automation initiatives in the consumer goods industry."
The agreement covers specific geographical clusters, such as Europe, XTEL's traditional market, Africa, Latin America and the so-called emerging countries, in which Accenture is already a major player.