XVIVO to Showcase Animation at World Science Festival June 1 - 5, 2011 in New York City

Online, May 30, 2011 (Newswire.com) - Internationally-acclaimed XVIVO Scientific Animation was invited to create new animations for the 4th Annual World Science Festival in New York City Wednesday, June 1 - Saturday, June 5, 2011.

For this year's event, XVIVO developed visual materials to welcome attendees to each of the six programs being featured: Cancer, Longevity, Memory, Sleep/Dreams, Smell, and Sexuality. For the Cancer program specifically, titled Cancer's Last Stand? The Genome Solution, XVIVO's animation will be part of the presentation and visually accompany discussions surrounding genome and cancer breakthroughs, with a special focus on breast cancer.

XVIVO's Creative Director and Partner Michael Astrachan states, "We are honored to provide our animation to the World Science Festival. This event is the premier venue to share the latest visual innovations, advancements and discoveries, but most importantly we are thrilled for our role building excitement around science."

Columbia University physicist Brian Greene and his wife, Emmy Award-winning television journalist Tracy Day, founded the World Science Festival in 2008. Organized by the Science Festival Foundation, a nonprofit organization based in New York City, and in partnership with Columbia University, New York University, the City University of New York, Rockefeller University and the Cooper Union, as well as cultural institutions such as the Metropolitan Museum of Art, the Guggenheim Museum, and the Museum of Modern Art, the World Science Festival is the world's largest gathering of science enthusiasts and presents a unique opportunity to bring science to a wider public.

For more information on XVIVO's showcase at the World Science Festival, please contact Michael Astrachan by email at [email protected] or by phone 860.966.5028. XVIVO is a leader in medical and scientific animation providing experience, innovation, and a commitment to excellence.

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XVIVO's internationally-acclaimed animation studio creates compelling visual productions for pharmaceutical, medical device and biotech companies, medical ad and med ed agencies, educational institutions, museums, publishers and broadcast companies. With their in-house medical expertise, XVIVO is able to translate complex medical information into productions that are scientifically-accurate as well as visually compelling. From script-to-screen, XVIVO provides custom education and communication services for every client. You can see their extensive list of core services online and review a snapshot of domestic and international clients they work with here including the Museum of Modern Art in New York City, North Carolina Museum of Natural Sciences in Raleigh, the Maryland Science Center in Baltimore, The Koshland Museum in Washington, D.C., Palais de la Decourverte in Paris, and BBC television.