Yamgo Delivers Linear TV to Mobile Phones Worldwide Via Optimised Live Streaming Platform That Does Not Require an App to Watch Live TV on Your Phone

Online, July 30, 2010 (Newswire.com) - Yamgo, the global mobile TV delivery platform, has announced that its mobile internet streaming technology will be powering a new global mobile live TV network allowing programme makers to broadcast linear TV and catch up TV without the need to have an application loaded onto the phone and works on almost all mobile devices worldwide.

The pioneering mobile Content Delivery Network (CDN) developed by Yamgo provides the technology (ingest, encode, hosting, management and optimised publishing) to deliver linear TV and catch up content for broadcasters, media companies and service providers allowing them to extend their brands, reach a new audience and monetise their content on phones.

Unlike the fragmented applications market, Yamgo's live streaming solution is accessible through almost any mobile browser, so it's not limited to a particular device, operating system, or manufacturer. The solution includes the ability to stream linear TV, looped programming and long-form catch up TV which provides broadcasters, media companies and service providers with an opportunity to distribute their content to the mass market using a simple cost effective solution.

Yamgo CEO and Founder Ian Mullins added "Consumers have shown a strong appetite to consume TV on the go; Yamgo's new live streaming platform offers content providers a low cost, mass market global reach mobile TV solution that is designed to work on almost all phones and networks that support video streaming. Our solution does not require any applications to deliver an optimised TV experience, which significantly reduces costs and on-going maintenance; however if the TV channel does have an existing app or wants an iPhone app they can simply add the Yamgo encoded stream to their iPhone application, TV widget or Android App".
The global mobile TV network delivered by Yamgo also enables content owners to make their product immediately available to mobile customers and mobile search engines. The Yamgo solution allows the customer to interact with the content without the need for downloading any software or application. With the Yamgo favicon bookmarked on their homepage, the user is never more than just one click away from optimised live TV streaming and video on demand.

By utilising the Yamgo technology to distribute mobile content media providers can avoid the vast maintenance costs associated with applications. Adopting an application based strategy for content distribution would require individual programmers to maintain and update Apple iPhone, iPad, Android, Windows Mobile, Nokia and Blackberry apps and require users to update their apps to benefit from any developments. Yamgo's optimised streaming technique delivers a service that can rapidly innovate and refine across all platforms without requiring the user to update and download.

CONTACTS:
Ian Mullins Gareth Mugford
CEO and Founder Head of Marketing
+44 (0)772 3041475 +44 (0)1792 614691
[email protected] [email protected]

Notes to Editors
About Yamgo Ltd.
Yamgo is a mobile TV network that delivers live TV and video clips to mobile phones worldwide. Consumers use Yamgo to watch free TV on almost any mobile device and share the experience with friends. Media companies, broadcasters and service providers worldwide use Yamgo's unique and end-to-end mobile TV solution to publish, distribute and monetise live TV and video on mobile devices without the need for an app.
Yamgo's technology platform has been designed to maximise the compatibility across networks and phones. It does this by dynamically adapting video streams to address the different needs of more than 1,000 mobile devices and networks from 2.5G to Wi-Fi. Yamgo delivers the experiences of live television, primetime programming and video-on-demand services on all major device platforms including Java, Android, iPhone, iPad, Symbian and more.
Yamgo was founded in 2005 by Ian Mullins, an expert in mobile TV technology and publishing. Ian led the team from producing made-for-mobile video clips to the development of a carrier grade mobile TV platform specialising in the delivery of real-time linear TV and catch up TV programming. His vision is to deliver free Live TV and video to mobile phones around the globe and empower consumers with access to their favourite TV shows anytime anywhere. Yamgo has offices in Swansea and Oxford and a team of experts from the Mobile, IT and TV industries. Visit www.yamgo.com for more information.