Yamgo Launches Free Twenty Four Hour Sports News Channel on Mobile Phone TV

Online, August 18, 2010 (Newswire.com) - The world's biggest mobile content delivery network, Yamgo, announced today its mobile television partnership to showcase the new Outdoor Sport News Channel, the first consolidated twenty four hour sports news channel available on freeview mobile TV.

The partnership comprises an exclusive agreement to broadcast live coverage of the new 24/7 sports news channel for free across mobile phones globally and provide sports fans with updates anytime, anyplace and anywhere.

Sports enthusiasts can look forward to live daily broadcasts of the latest international sports news, including interviews, highlights and results from the worlds of Formula One, cricket, tennis, rugby, boxing, motorsports, major athletics tournaments and all other major summer and winter sports. In addition sports fans can feast on highlights of football matches from around the world and exclusive interviews with the sports' top players and coaches.

"We are delighted to build our existing relationship with Yamgo as this presents a great opportunity for us to deliver premium live sports news to fans wherever they are. Yamgo's extensive reach across the world and expertise with mobile content delivery will play a key role in our goal to maximize the availability of world-class premier sports programming and expand our audience demographic globally" said Henk van Meer, Founder and CEO of Outdoor Sport Channel Ltd.

The decision by the Outdoor Sport Channel to make Yamgo their broadcast partner for mobile TV will allow the news channel to utilise the extensive global reach of the mobile TV network and will play a key role in maximising access to live sports news on mobile devices. The unparalleled platform for showcasing linear mobile TV worldwide makes them an ideal partner to grow the twenty four hour news channel with live, enhanced and focused mobile TV coverage.

Ian Mullins, CEO and Founder of Yamgo commented "The Outdoor Sport Channel comprises some of the biggest sporting events from across the world, and we're pleased to showcase this new premium news service across almost all mobile phones worldwide. Linear mobile TV continues to be a robust market for sport and this exciting partnership underscores our commitment to serve sports fans and deliver quality programming to our viewers."

The addition of the 24/7 News Channel adds to an exciting list of sports events on the Outdoor Sport Channel, including world cup skiing, Formula One, paragliding, mountain climbing, horse riding, hot air ballooning, motor sports, cycling, wake board sports, transalpine-running, the Beach Volleyball World Cup, marathons, air flight days, drag racing, kart racing, surfing competitions, international golf and the Football League.

The twenty four hour news channel promises to deliver breaking news to almost all mobile devices, including iPhone, iPad, Android, Nokia, Samsung, Blackberry and Sony Ericsson. Using a 3G or Wi-Fi connection sports fanatics will be able to enjoy the latest headlines, interviews, stories and results from upcoming events such as the new football season, the Paris to Dakar Rally, the Ashes Test Series, the Commonwealth Games, the Ryder Cup, the Rugby World Cup and the 2012 Olympics.