Ybrant Digital And Lgs Global Propose To Merge, Creating A Global Digital Marketing Powerhouse

Online, August 3, 2011 (Newswire.com) - Ybrant Digital Limited (Privately held) and LGS GLOBAL LIMITED (BSE: 532368) announced today that the two companies propose to merge in order to create a Global Digital Marketing powerhouse. The merger is subject to regulatory approvals from Indian stock exchanges and the high court of Andhra Pradesh, India.

The proposed combined entity will be named as Ybrant Digital Limited.

Ybrant has a successful track record of acquiring and integrating businesses from across the world. In the last five years Ybrant has made seven acquisitions on a wholly owned basis, latest being Lycos Inc. from Waltham, Massachusetts.

Ybrant Digital has raised over $100 million in equity and debt from some of the top PE funds. Ybrant's shareholders include premium institutional investors like Oak Investment Partners, GE Asia Pacific Capital among others.

The new Ybrant will offer the industry's most comprehensive Digital Marketing services for UK businesses, publishers and agencies, with a commitment to serving customers with best of the breed platforms.

Ybrant Digital services leading global brands out of the UK, including Blackberry, Samsung, Continental, Premier Foods, Reckitt Benkiser, O2, Google, British Gas, Go Compare, HSBC, Bupa and Mcaffee.

Suresh Reddy, CEO and Chairman of Ybrant Digital said "This is a decisive move that accelerates our strategy and positions us to win by offering even greater value to our customers and partners. In addition to the clear strategic benefits of combining two highly complementary organisations, we can create substantial shareholder value through significant cost structure improvements and access to much larger resource pool."

Dave Katz, UK Managing Director of Ybrant Digital said, "Ybrant is an excellent example of a global marketing company that uses the best and most cost-effective technological resources from around the world to provide it's customers and partners locally on their needs and tailored to their market. With strategic mergers, efficient management of research and development and resources and strong local marketing teams - like here in the UK - Ybrant can offer efficient end-to-end solutions from display advertising on facebook marketing to mobile apps".

The transaction is expected to be substantially accretive to Ybrant's pro forma earnings per share in the first full year of combined operations based on achieving planned cost synergies. These anticipated synergies result from efficiencies in administration, procurement, development and marketing.

It would have operations in more than 20 countries with over 1200 employees.