You! Lingerie Breaks New Ground With The Introduction of Double You! Maternity & Nursing Tank Tops

Online, September 10, 2012 (Newswire.com) - With the successful launch of You! Lingerie two years ago, the designer brand of nursing bras has broadened its product line with the unveiling of the Double You! Tanks. Designed with the same fun, playful and stylish essence as its nursing bras, the Double You! Tank is a must-have essential for the fashionista pregnant and breastfeeding mom.

"We are so excited to be able to create a new line of products that gives moms another chic alternative to our nursing bras" said You! Lingerie's founder and CEO, Uyo Okebie-Eichelberger. "They are super comfy and stylish enough to wear casually or for a night out."

The Double You! Tanks feature a multi-layered look with dual usage during pregnancy and post-partum. With built-in nursing bras, the tanks are supportive, functional and comfortable with a soft stretchy cotton blend that accommodates changing breasts.

With a soft launch in August, the tanks have already been the rave. One customer wrote on the company's Facebook page, "Love, love love the tank, it's so comfortable and the colors are just too cute!"

The Double You! Tanks launched with 4 styles - Pippa, Lilou, Ashe, and Rain. The collection is currently sold directly on the You! Lingerie website (www.you-lingerie.com).

You! Lingerie was founded in 2010 to provide expectant and breastfeeding moms with stylish and affordable nursing and maternity lingerie. The company is based in Atlanta, Georgia, and serves customers in all 50 US States, Canada, and 10 other countries around the world.