YouTube Connect: Google All Set to Challenge Its Rivals on Live Broadcast

Mark Zuckerberg shocked the world. He broadcasted one of his famous question and answer sessions (Q & A) live through his Facebook profile.

​​February 26, the founder of Facebook, Mark Zuckerberg shocked the world. He broadcasted one of his famous question and answer sessions (Q & A) live through his Facebook profile. About 250,000 people watched the event in real time. With this test, the founder of the most popular social network on the planet showed the strength of live broadcast video over the Internet. That day Facebook also made clear it’s potential in the ecosystem of applications to stream live video challenging the video streaming giant YouTube. Twitter, with its Periscope solution, is already exploring the segment since last year.

YouTube has attracted millions of users worldwide and is recognized as the most popular video platform. It obviously does not intend to rest on its laurels and would thus intend to launch a new application very soon, relatively close to what Periscope offers. To fight the new trend of live broadcast, it seems that YouTube will make its own YouTube application called Connect for iOS and Android to broadcast live directly on their cellphones easily. The concept of live video is not new to YouTube, the site has been working on it for a few years, but it’s just very complicated and very limited. To make live broadcasts on YouTube one necessarily need a computer or the other option is to transmit games and videos from phone by following YouTube Gaming Limited, available in selected regions only.

About 250,000 people watched the event in real time. With this test, the founder of the most popular social network on the planet showed the strength of live broadcast video over the Internet.

Now with all the power smartphones have and with this new Connect application, YouTube seeks to make live broadcasts easy and quick on cellphones itself in just few taps. As reported by VentureBeat.com, YouTube Connect is an application which can be accessed through Google or YouTube accounts. It adds, “Google has quietly developed a new live streaming application called YouTube Connect. This service underscores the commitment of the company to increase its efforts on the live video, while placing its emphasis on its competitor Twitter Periscope or Facebook Live.” The application will be available on both Android and iOS. It will allow users to easily connect with their Google or YouTube username and begin broadcasting live videos, visible from the app or directly on the web version of YouTube. “It will also record broadcasts preceding the application, possibly by checking the option after completing a broadcast”, says VentureBeat.

YouTube Connect would offer functions relatively close to those of Periscope. The tool will allow the broadcaster to see the reviews posted directly by the viewers. Though, YouTube already offers a somewhat similar function for quite some time through Live, it is not necessarily simple to use and is more directly integrated into the official client. By launching an application dedicated solely for that purpose, the US firm would probably have less difficulty to attract the general public.

This information should be taken with course, but if YouTube Connect caution really exists, then it would not be surprising that the tool will be announced during the next Google I/O in May 2016.

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Tags: broadcast, facebook, live, Mark Zuckerberg, YouTube


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