Zen Rabbit Baking Company Offering New Holiday Gift Giving Options for 2010 Season: Orders And Spending On Business Gifts On The Upswing This Year

Online, November 12, 2010 (Newswire.com) - As the holiday season gets fully underway, Zen Rabbit has created new holiday gift packages of Zen Crunch™ and The Gratitude Cookies™ for business and personal giving in response to the continued popularity of gourmet foods gifts in the business gift market.

According to the recent American Express Open Small Business Holiday Monitor, 44 percent of small-business owners said they plan to give gifts to clients or customers this year and spending is expected to increase over last year and 2008.

"I'm seeing more of a willingness to spend on client or customer gifts this year," says Zen Rabbit founder Lori Saitz. "Even with the economy as it is, businesses are feeling more optimistic."

Regardless of business size, presentation, customization and lasting impressions are key details for business people deciding what to send. People are looking for something more "unique" than a typical bottle of wine. Gourmet food gifts and gift baskets remain popular.

"Businesses are realizing the increasing importance of keeping current clients. Crucial to strengthening that relationship is communicating to customers that their business is important, that they are valuable," Saitz says. "Sending gifts to clients and expressing that appreciation is much more an investment than an expense."

Zen Rabbit provides concierge service and allows clients to customize packaging with their logo and message without a minimum order amount. Many clients rely on Zen Rabbit to help with crafting the right message and making sure they look good in front of their gift recipients.

New this year are the Holiday 4-pack of Zen Crunch and The Gratitude Cookie™ Sweet Gestures & Zen Crunch package, ideal for gifts that can be shared by an office.

Zen Rabbit Baking Company is a client-centric company that specializes in helping professional service business people incorporate appreciation into their marketing strategy in order to strengthen relationships and increase sales. Zen Rabbit supports the efforts of organizations making a difference in worldwide literacy and animal welfare through the donation of a percentage of profits. To sign up for free "Gratuities-Tips on Bringing More Joy to Your Life" and learn more about The Gratitude Cookie™ or Zen Crunch™, visit http://www.ZenRabbitCookies.com or http://www.RabbitRouser.com