Zigurat Business School: This is Why You Should Transform Your Business

BARCELONA, Spain, May 15, 2018 (Newswire.com) - Zigurat Business School

Jared Gil Ruiz, Director of the Zigurat Business School explores the benefits of Digital Transformation and how it can transform one's business.

Zigurat is unique and distinguished as a disruptive school.

Jared Gil Ruiz, Zigurat Business School Director

How important is it to adapt?

Consumers are expecting more and more. Tech giants like Apple, eBay, Amazon, and Uber have set such standards that makes competing close to impossible. 24/7 customer support, responsive apps, on-demand services, and providing high-quality product and service is how they stand out. The new digital economy is dynamic and moves fast. In order for businesses to stay current and have a place in a global and digital market, however small it may be, it must innovate. By adapting and implementing new methods of operation and innovating how a product or service sells is how this becomes possible.

Does innovation only apply to Tech companies?

Actually, the opposite could be said, it should be applied where least expected. Innovation is an act, and not necessarily related to technological business models. The idea is to implement and reform current services, and that is when the digitalization takes place, generating new business models.

Why is it important to learn from Industry experts?

Unlike traditional teaching methods and content presented by universities, Zigurat believes that learning from experienced and international professionals, who have practical business skills and are aware of the demands of global markets, as its part of their requirements to be informed of new trends. The knowledge they share is current and real feedback on projects are often given in form of consultancy sessions, allowing students to put into practice and develop new skills, also to implement new business models in their place of work.

Why is the term "disrupt" being used in relation to digital transformation?

Disruption can be planned and slowly, a rapid change or even by force and unexpectedly. The one thing it has in common is how it comes to break an ideology that has been placed on grounds that felt instructive. Disruption of technological methods and business operations is something innovative, which has positive impacts on how we work, sell, buy, make/receive payments, etc.

The biggest success stories in digital transformation

Many examples are often given, like IKEA, Zara, Insurance companies and how banks are collaborating with Fintech companies. Netflix is also often mentioned, as it stands out due to how they changed the entertainment industry. However, they did not transform as a business, but they are forcing other businesses in the entertainment industry to adapt and innovate. The term "Digital Transformation" will be obsolete in a few years. The importance of business evolution should be concentrated on Innovation, as Digital Transformation is just a factor in the equation and a driver towards change. A business that innovates has no limits.

Can a business innovate without guidance?

An innovative approach with the goal of improving efficiency, profitability, and competitiveness is how to redefine products, services, and traditional business models. Innovation means change, and by having feedback and support during this process in form of training, from industry experts whilst learning will allow entrepreneurs to evolve without putting their business at risk. It can also help those engaged to develop new skills to take their career to the next level. An Innovation program for working professionals and business owners, who need an "update", can provide guidance towards innovation excellence.

Source: Zigurat Business School