ZipFit, LLC Launches Its Website At The March 2012 Technori Pitch

Online, March 22, 2012 (Newswire.com) - Chicago, IL - ZipFit.me, an on-line resource for quick and easy apparel shopping by fit, will be launching on March 27th at the 2012 Technori pitch. In contrast to present body scanning technology, ZipFit.me aims to personalize the shopping experience by allowing customers to assess their own measurements, read expert opinions and ask resident "Fashionistas" fit or styling questions. Currently, ZipFit.me will be launching with men's jeans and will later expand to other apparel for both men and women.

ZipFit.me started in 2010 when Founder and CEO Liz Kammel was pursuing her MBA at The University of Chicago Booth School of Business. With the idea in mind and encouragement from classmates and professors, she pursued the concept of ZipFit.me with vigor. She gathered a team of like-minded entrepreneurs and began the hard work of crafting a much needed on-line resource.

Presently, the ZipFit.me team consists of: Seth Pychewicz, CTO, Saakshi Monga, Chief Digital Officer, Stephanie Latka, Director of Creative Design and Liz Kammel, Founder and CEO. Of the launch Kammel says, "Our mission is to simplify and improve apparel shopping. We've been working hard to pursue that end and are excited to present a great resource for both men and women."

ZipFit is designed to make the shopping experience both enjoyable and efficient. ZipFit provides men with the knowledge of fit and fashion without having to deal with a sales associate or endless fitting rooms. Each user has the option for personal styling tips from our resident fashionistas, adding a personal touch to our virtual approach. To visit the ZipFit.me website: www.zipfit.me.

About Technori: Technori is a celebration of entrepreneurship in Chicago. It is their mission to be the voice of innovation in the Chicago business community by creating a space where entrepreneurs can pursue their goals with success. For more information on Technori visit www.technori.com.