Zisboombah™ and The Sneaky Chef™ Unite to Give Kids a Voice in Fighting Childhood Obesity!

Online, April 27, 2010 (Newswire.com) - ZisBoomBah.com, the first website to offer kids a voice and The Sneaky Chef, the first chef to offer parents a way to mix healthy foods into meals kids love, join forces to bring kids the best of the best online tools and recipes while giving parents confidence their kids can learn to make healthy food choices!

ZisBoomBah and The Sneaky Chef have partnered to make a real change at America's dinner tables. The Sneaky Chef, of course, is Missy Chase Lapine, author of four The Sneaky Chef books including her New York Times best seller, The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids' Favorite Meals. Now featured on the ZisBoomBah.com Chef's Recipes page, The Sneaky Chef finds it critical to meet kids on their level when it comes to eating well. That's why she creates kid-approved recipes with a small secret...they're actually healthy. "Missy really gets it," says ZisBoomBah co-founder Mike Carcaise. "I am impressed with the combination of healthy foods that The Sneaky Chef uses to come up with kid-friendly recipes! They not only taste good, they add a high level of nutrients."

The Sneaky Chef books and recipes are successful, "Because kids still get to eat their absolute favorite foods," says Lapine. "And parents love it because it works at the very next meal. Six o'clock tonight you are getting your kids eating lots of great vegetables and whole grains and beans and all the things we want them to eat."

The Sneaky Chef offers more than a dozen recipes under the Chef Pages and many quick pick foods. Sneaky Chef is among the first of chefs who are excited to reach out to children and parents and provide tips, tools and treasures for a healthier tomorrow.

The two organizations partner together as national attention and focus build around the crisis of childhood obesity underscored by programs such as "Let's Move", the major new initiative of First Lady Michele Obama.