ZISBOOMBAH'S TEAM OF EXPERTS DEVELOP FIRST FREE ONLINE TOOL GIVING KIDS A VOICE IN WHAT THEY EAT!

Online, March 25, 2010 (Newswire.com) - Boulder, CO, March 24, 2010 - Fresh out of beta and free to the public, ZisBoomBah introduces the panel of accomplished health, nutrition and food experts and the core team of astute entrepreneurs behind the new company. ZisBoomBah.com features a fun, engaging tool that gives kids a voice in what's on their plate. The Boulder Company offers the missing piece to current national programs in fighting childhood obesity.

ZisBoomBah founder Karen Laszlo carefully chose her team with a vision of putting children at the center of the solution; this is evident in the creative Pick Chow! visual that allows children to intuitively put together a 5 Star meal. "Kids were amazed at how quickly they could put together a 5 Star meal! Their excitement and enthusiasm was greater than any lecture a teacher can give!" said Jackie Johnston, a grade school teacher in Va.

Earlier this month, ZisBoomBah launched a campaign encouraging parents to give children responsibility for what they eat. In a fresh approach to raising healthy eaters that puts the solution into the hands of the children, ZisBoomBah's team developed an easy, free online tool called "Pick Chow!" Pick Chow! empowers children to create their own wholesome meals. The animated ants Zis, Boom and Bah spark kids interest throughout ZisBoomBah.com's educational and entertaining online environment including activities, meal contests, videos and social networking features for children. A Parents Dashboard provides parents with management tools, content, blogs and a bi-weekly email newsletter to supports parents efforts' to get kids to eat healthy.

The Team

Karen Laszlo, Management
Karen has done many amazing things in her life so far but don't plan on seeing her slow down anytime soon. Always one to "keep one on track" she spearheaded Zisboombah from an idea her and a friend saw as a family frustration. "How do I get kids to eat a variety of nutritious foods and make it their idea?" First hand experience of raising three kids, a proud nana of grandkids and living in the healthiest area of the country, you betcha she would find a way. Thus ZisBoomBah! Karen has 24 yrs in finance, strategic planning and marketing with Fortune 500, mid-sized Companies and Internet start-up ventures. She was VP Corp Development at Astrum Financial, VP Business Development at PlanSoft (Starcite) a member of a Turnaround Team at Advanstar Communication, and Founder of Kimbelina.com- a very special gift blanket company. Karen holds an MBA in Marketing and Entrepreneurship from Case Western Reserve.

Mike Carcaise, Management
Mike Carcaise is an innovative, hands-on entrepreneur who launched Grille 121 Restaurant in St. Petersburg, Fla. Previously, Carcaise spent the past 17 years as VP of Operations for LTP Management, a South Florida restaurant management company that develops, owns and manages eight successful restaurant concepts, including Hooters and Dan Marino's. Carcaise also spent five years with Famous Restaurants as regional manager for four successful Mexican restaurants and five years at Ponderosa Systems as General Manager for Casa Lupita and Ponderosa Steakhouse. Carcaise holds Bachelor of Science in Hotel Restaurant Management from Penn State University. He continues to be active in Penn State Alumni Club, Miami Dolphin Charity Fund, Dan Marino Foundation and Ten Little Angels.

Andy Ruggles, Writer and Producer
Andy Ruggles is a writer/producer with over seven years of experience in broadcast television, film and web video production. A lifelong passion for telling stories and creating compelling characters lead Ruggles from Cleveland, Ohio to the University of North Carolina School of the Arts, where he received a BFA in Filmmaking. Currently based in the San Francisco Bay area, Ruggles has worked in locales around the world creating content for networks such as Travel Channel, Discovery and PBS.

Lisa High Lanzano, Registered Dietician and Clinical Nutritionist
Lisa High Lanzano, MS RD has 12 years of experience focusing on disease prevention and weight management. Lanzano spent six years at the world-renowned Canyon Ranch Health Resort in Tucson, Arizona, before moving to Colorado in 2003. Lanzano is the Director of Nutrition for the Shape Your Life Program, as seen in Shape magazine. She co-authored Better Breast Health for Life! and wrote "Skeletal System and Joint Health," a chapter in the textbook, Integrating Therapeutic and Complementary Nutrition (CRC Press, 2006). Currently, Lanzano is the owner of Essential Nutrition Inc., located in Boulder, where she offers one-on-one nutrition consultations, group workshops and supermarket shopping tours for weight management, food allergies, celiac disease, heart health, healthy pregnancy, eating disorders, family nutritional counseling and blood sugar management. She is a firm believer in the healing powers of food and good nutrition and studies the principles of Functional Medicine. Lanzano's expertise can be viewed in the "Food Tips from Experts" videos of the site which highlight topics such as "Choosing Healthy Foods" and "How to Get Your Kids to Eat Vegetables."

David Shaw
David Shaw is the President and Managing Partner of GRID Media, a firm that manages media businesses in the publishing, online, events/conference and newspaper industries. GRID Media serves clients including Hanley Wood, Advance Newspapers, Reed Exhibitions-Americas, MLR Holdings, Family Business Publishing Co. and Philadelphia City Paper. He also operates a well-regarded B2B media blog and is a regular speaker at media industry events. His areas of expertise include business-to-business media in all forms, effective online media business models and media valuations and acquisitions. Shaw has been an executive in the business-to-business media industry for 30 years, most recently as Senior Vice President of Phillips Business Information, where he oversaw a $50 million portfolio of magazines, trade shows, newsletters, websites and conferences. Prior to that, he was a group vice president for Advanstar Communications. He and his family reside in Potomac, Maryland. His two children (12 and 14) are committed athletes and adventurous, healthy eaters.

Jen Lesea-Ames, MS, CSCS
Jen Lesea-Ames, MS, CSCS has more than 15 years of experience in the fitness industry, working as a full-time certified personal fitness trainer, fitness entrepreneur and running/triathlon coach in Boulder, Colo. Currently, Lesea-Ames is the CEO and Founder of Fitwise Training, Inc., a part-time personal trainer and triathlon coach and the National Personal Training Examiner for Examiner.com. Lesea-Ames has a M.S. in Kinesiology from C.U. Boulder, a B.S. in Exercise Science from U.C. Davis and is certified through the National Strength and Conditioning Association (NSCA-CSCS) and USA Triathlon. Lesea-Ames's writings will be frequently featured on ZisBoomBah's blog.

James Hill, PhD, Childhood Nutrition Expert
James Hill, PhD is Professor of Pediatrics and Medicine at the University of Colorado at Denver and Health Sciences Center in Denver. Dr. Hill also serves as the Director of the Center for Human Nutrition, a nutrition center funded by the National Institutes of Health and is a leader in addressing the global epidemic of obesity. He served as Chair of the first World Health Organization Consultation on Obesity in 1997. He is Vice President of the American Society of Nutrition and Past President of the North American Association for the Study of Obesity (NASSO). He was also a member of the Expert Panel on Obesity of the National Institutes of Health that developed first U.S guidelines for the treatment and prevention of obesity. In addition to serving as an advisor to Zisboombah, Hill also serves as an advisor to many government agencies in the U.S. and other countries.

Beth Lonergan, PHD Psychology
Beth Lonergan is a licensed psychologist and the Director of Clinical Operations and Performance Excellence for The Mental Health Center Serving Boulder and Broomfield Counties. She has a broad background in the mental health field in providing direct service, in emergency services, and in administration as well as in business and consulting. Beth has presented her original research in the area of vicarious trauma at national and international conferences. She was a consulting psychologist with RHR International Company before joining the Mental Health Center. Beth speaks Spanish. She earned her M.A. in Counseling Psychology from the University of Colorado and a Doctorate in Counseling Psychology from the University of Northern Colorado. She currently serves on the board of the Colorado Psychological Association.

About ZisBoomBah.com
ZisBoomBah is an innovative website that challenges conventional wisdom and develops tools to empower children and inspire parents to live a fun, active and healthy life. ZisBoomBah's free online tool "Pick Chow!" allows children to create meals by dragging and dropping foods onto their virtual plate. The "Add it Up!" meters show the nutritional values in a fun and easy way and rates each meal with one to five stars - a feature that helps children learn quickly how their choices make a difference in creating a well-balanced meal. Children can send their "chow" to their parents, who then receive an email with what their child has chosen to be a healthy choice for breakfast, lunch and dinner, along with the menu, recipe, shopping list and coupons.

Behind ZisBoomBah is a panel of health, nutrition and food experts and a team of experienced entrepreneurs who strive to ensure that the site's content is sound and the recipes are as delicious for kids as they are nutritious.