Panasonic, the Japanese electronics maker, unveils a new lineup of cameras with 3D features and the company feels that 3D photography is not a gimmick.

Professional Photographers, Photo Stores and Labs, and Photo enthusiasts have now a 3D Virtual Store for all their 3D hardware and software needs.

Company's new stereoscopic 3D production monitor allows cinematographers to view real-time 3D images for less money.

Company's new stereoscopic 3D beam-splitter rig allows cinematographers to capture extraordinary 3D for less money using the Red One camera.