Infillion will integrate the Experian identity graph into its unified and scalable platform, expanding the reach and addressability of its demand-side solutions

MediaMath is now available to advertisers, resellers and agencies seeking to build bespoke solutions and those looking for access to Infillion’s industry-leading products and unique data sets

The advanced media buying platform joins the ranks of Apple, YouTube, Microsoft, and more

A leader in attention-based advertising, Infillion’s membership in The Attention Council (TAC) will help it expand its pioneering role in making attention-based advertising and measurement a key part of the advertising industry.

Company will add MediaMath to its portfolio of premium products and is planning to relaunch the platform in early 2024.

Founder Ian O'Rourke will remain on the board of directors

New Product Delivers Optimized Creative Across the Entire Customer Journey at Scale

Premier franchise marketing agency continues to expand with eye on significant revenue growth.

The new partnership with Google will strengthen AdPushup's position as a market leader in the ad revenue optimization space.

A new modular architecture with tree-shaking, GZip compression, and lazy loading have been deployed to improve ad performance

The new reporting system gives publishers endless ways to slice and dice data, analyze partner performance, and fine-tune their ad revenue.

The solution will equip publishers with the technology, ad ops support, and premium demand needed to run an optimized header bidding stack.

In the past year, the USA TODAY NETWORK has served over 3.5 billion branded content promotions using Polar's Format Management Platform for over 500 advertisers.

Polar powers NBC's on-site branded content promotion.

Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities

Roxot's beta customers report up to 35% increase in Google AdExchange revenue.

British cybersecurity firm's studies and statement used by Subcommittee on Digital Commerce to form official memorandum for its hearing on the digital advertising ecosystem

Unique Combination of Proprietary Tools and Deterministic Data with Cloud-Based Scale Ushers in the Next Generation of Marketing Analytics

Viant launches real-time foot traffic attribution report powered by Factual's location data

Ford, one of the world's leading automotive brands and a beta tester of this new solution, has already achieved outstanding results

Roxot Data Hub is a programmatic reporting tool that automatically aggregates data from all major demand sources and ad servers

Addition of DoubleVerify Provides Clients With Enhanced Measurement Capabilities, and Management of Non Human Traffic

Agency Continues to Innovate, Enhancing Client Understanding of Critical Campaign Data

Enplay, MDC Media Partners OOH Unit, Signs on As Launch Partner

Integration enables automotive marketers to seamlessly connect omni-channel ad exposure to actual dealership sales on a daily basis

Addition of IAS Viewability Reporting Drives Significant Performance Improvement for Clients

New partnership allows full-stack ad tech platform to better monitor for fake traffic, viewability, brand safety and domain masking

Partnership helps monetization platform protect publishers and demand partners from fake traffic

Real-time data updates hourly for pre-bid ad fraud protection

VertaMedia has been honored as among the top 500 fastest growing private companies by Deloitte's 2016 Technology Fast 500™

VertaMedia Demand Side Partners are able to be streaming on IPTV and OTT devices.

Former Googler joins leading active consumer intent marketplace to spur next-level brand performance

AdSupply is now the 20th largest U.S. ad platform as measured by comScore in its Media Metrix Key Measures report for U.S. desktop, September 2016.

Independent report describes Header Bidding as giving "buyer partners unprecedented access to premium inventory and better performance."

The company earns a Gold status in the prestigious business awards program for their supply-side platform.

AdSupply is now integrated with Bidswitch, the leading advertising platform interconnectivity hub, instantly boosting demand for AdSupply's exclusive global inventory.

The Clickky CPI Index shows exactly how much advertisers are ready to pay for their installs.

Clickky has recently opened a new office in Tel Aviv, Israel.

Clickky has launched a new solution for remnant traffic monetization - Smartlink

Fraudlogix, an online advertising fraud detection firm that specializes in fraud solutions for the industry's ad networks, ad exchanges, SSPs and DSPs, recently expanded its brand safety tool.

Clickky made the TOP-5 among marketing and advertising companies in the Inc. 5000 Europe 2016 ranking.

Alliance will provide link to how publisher first-party data around real-time consumer media consumption can be attributed to in-store sales.

Ad Ops Online becomes Ad Tech Daily, changes domain from www.adoperationsonline.com to adtechdaily.com, expands coverage to all things ad tech. No changes in policies, ownership, affiliation.

Native commerce company enables contextual matching and in-ad transactions for advertisers and publishers of all sizes.