Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions

Leading self-service advertising platform enhances advertiser performance, driving a 4X increase in viewable inventory versus leading industry benchmarks, 10 percent reduction in fraudulent inventory and increased cost savings through bid efficiency

SaaS model saves marketers up to 80 percent in DSP fees and offers greater transparency into media and technology costs

Addition of DoubleVerify Provides Clients With Enhanced Measurement Capabilities, and Management of Non Human Traffic

Enplay, MDC Media Partners OOH Unit, Signs on As Launch Partner

Addition of IAS Viewability Reporting Drives Significant Performance Improvement for Clients

Viant Advertising Cloud® Goes Self-Service Programmatic