Scoota has announced that it has selected Ternio as its preferred blockchain partner to facilitate enhanced transparency within its programmatic ad campaigns. Scoota's clients, such as BMW, Land Rover, IKEA, and Whole Foods Market, will have the ability to utilize blockchain to gain complete transparency of their ad spend throughout the entire ad supply chain, on a per-impression basis.
Read MoreAd Agency FRC announced today it has selected Ternio as it's preferred blockchain partner to facilitate transparency of its programmatic ad campaigns. Ternio is the leading blockchain company bringing transparency to programmatic digital advertising with its high transacting blockchain called Lexicon. Lexicon will write and record every unique ad impression that FRC purchases to the blockchain.
Read MoreTernio, the blockchain leader bringing transparency to programmatic digital advertising, today named Keith Johnson as Vice President of Product. In his new role based in Atlanta, Johnson will lead Ternio's vision for bringing enterprise-grade solutions to the complexities of digital advertising.
Read MoreTernio announced today that seven new executives have joined the company's board of advisors. With a wealth of knowledge in blockchain protocols, advertising technology, economics and online media, the new advisors were chosen to help Ternio capitalize on the rapidly emerging opportunity of leveraging blockchain to bring transparency to the programmatic digital advertising market.
Read MoreAudience Segmentation Powered by 1.2 Billion Consumer Profiles and New Deterministic Integrations with Experian, Neustar and Nielsen Catalina Solutions
Read MoreDatapath.io a new German startup promising to improve Network Performance metrics like Network latency, Congestion and Packet loss for online service providers has launched its innovative Network Performance Platform.
Read MoreAdello was recognized for its unique technology that is transforming mobile advertising through data science. The key to Adello's success is its patented real-time analytics platform that evaluates billions of advertising impressions every day.
Read MoreFast growing influencer exchange launches a pricing management tool enabling marketers to calculate their costs, mark-ups and profits via a bidding system, streamlining the process of influencer purchases.
Read MoreInstrumental in the success of DoubleClick, and Co-founder and COO of InflectionPointMedia, Tom Grotta joins the Influicity team as CRO to assist the company in its rapid growth to achieve global scale
Read MoreFounding CEO and majority shareholder of SHOP.CA joins Influicity's advisory board to assist the company in its rapid growth, opportunity for market leadership and ability to achieve global scale.
Read MoreA one-of-a-kind conference on the latest advertising trends and techniques, especially for mobile and desktop devices, is taking place on April 29 at La Naga'at in the Tel Aviv Port district.
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