Conducted among association professionals, the extensive survey provides valuable insights into the current state and future trends of the membership industry.
GrowthZone expands its association management software product library to help mid- and upper-level associations manage, engage, and grow their membership.
The biggest challenges to growing membership include difficulty reaching prospective members and attracting and retaining younger members.
Lack of engagement with the organization and lack of time to participate named the top reasons for chamber members not renewing.
Respondents cite reaching prospective members as the top hurdle to growing membership, with attracting younger members next in line.
Mobile Chamber Adopts the GrowthZone Software Platform
Shared clients to benefit from expanded software capabilities.
72% surveyed reported overall member engagement was better or the same as the year before.
Membership numbers improved year over year with 56% surveyed reporting an increase in new memberships.
Only 47% of respondents believe their members clearly understand the value of the organization and the specific solutions offered.
100th Real Estate Association Adopts the GrowthZone Software Platform
Over half of associations surveyed said their organization's engagement rates showed a positive year-over-year trend