The second long year of the global pandemic was a challenging one for businesses, with behavioral shifts among consumers once again impacting markets and advertising strategy in ways both seen and hidden. The Start.io team conducted a deep dive analysis of a wide set of mobile audience data to uncover insights into consumer behaviors in 2021, compared to 2020, and how that might affect markets as we head into 2022.

The new fashion buyer is heavily browsing and buying on mobile yet visits physical stores in the (almost) post-pandemic era. Florida, California, Pennsylvania, and New York are leading locations where SHEIN users are visiting retail chains. While SHEIN's offering is innovative in terms of it's mobile-first medium, it's too early to say goodbye to brick-and-mortar fashion stores.

Start.io's AI Audience platform launches a new set of features that enable Proof Advertising, a leading advertising agency in the U.S., to better segment their clients' audiences and utilize, for the first time, mobile device signals that can indicate a user's real-time intent.