Start.io audiences show a declining trend in hybrid and electric vehicles (EV) audience segment in early May 2022. Is that a sign of a shifting trend or just a bump in the road?

A key challenge for the effective use of DSPs is lack of in-depth analytics knowledge among marketers. Start.io's Maia platform, built on AI and NLP, addresses a key challenge for effectively using DSPs in light of the lack of in-depth analytics knowledge among marketers.

Start.io launches Maia - Mobile AI Audience, an innovative AI and NLP-based platform that enables brands and agencies to explore and customize audience segments and target market demographics easily and accurately.

Advanced contextual product uses audience behavior as key indicator of content relevancy to drive maximum scale and campaign performance. A
brand-safe, privacy-focused and GDPR-compliant audience-targeting solution
for programmatic advertising.

Atex today announces the launch of Atex Enreach, a new product designed to simplify and increase the value of premium advertising through direct sales automation and real-time audience intelligence, insight and targeting.

V12 Group, a leading provider for offline consumer audience data announces strategic partnership with Brilig, a cooperative marketplace for digital display advertising targeting. The partnership enables agencies and advertisers to access V12 Grou