The automotive aftermarket from the OEM factory fill segment is projected to expand at over a 4% CAGR through 2026, driven by existing consumer confidence and trust toward automotive parts offered by OEMs.
Read MoreLiz Mertz has been promoted to director of client services for Catalyst, a Rochester, New York-based marketing agency specializing in acquisition, retention, customer relationship management (CRM) and customer experience design (CX). A ten-year agency veteran, Mertz will lead the Catalyst account team in developing data-driven, customer-centric communications programs.
Read MoreThe MEC is working with MontAd, an AASA affiliate company and one of the automotive aftermarket's leading full-service advertising agencies, to develop a long-term, strategic plan for Know Your Parts.
Read MoreA new patented product known as the (EO)2® (easy-on/easy-off) Mounting System© is hitting the market with a lot of anticipation. With no product like it available in the market, easy to use and very durable, usage will expand quickly. The (EO)2®
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