Industry-First Innovation Affords B2B Marketers Superior Control of Their Overall Demand Gen Success

Proprietary Technology Intercepts Intent and Captures the True Intentions of Buyers Through First-Party Data

The Demand Gen Authority Improves Its Already Lofty Quality of Support Score

The fourth annual report analyzes over 16 petabytes of first-party data from more than four million downloads on the largest B2B buyer engagement platform