Invents introduces "AccuBot" which has color codes that work to designate formula preparation and consumption.

Mom invents a baby bottle with nipples that resemble breastfeeding wins one of the most prestigious innovation and design award: The Edison Awards.

THE new Nipple Hole Puncture is a simple and reliable way to enlarge the hole in any bottle nipple thus easing the way to reliably expand the opening properly.

A new website providing information and reviews of baby gear has been launched.

As the UK police force steps up their seatbelt safety campaigns ahead of the Christmas period, Parent Supermarket are launching a selection of car seat safety tips aimed at keeping your little ones safe this festive season.