b4Ballerinas is changing the way people shop, enabling shoppers to design and customize their own shoes online.
b4Ballerinas comes to life thanks to Virginia La Stella, inspired in her choices by her mother-in-law, the worldwide known shoe designer Maud Frizon, whose creations are permanently exhibited in The MET in New York.

b4Ballerinas: the ideal shoes, designed by shoppers for shoppers.