Men's grooming pioneer Baxter of California launches an ALL-NEW Revitalizing Exfoliating Body Wash and expands their iconic Aluminum-Free Deodorant with TWO NEW invigorating fragrances.

The top-selling men's grooming brand continues to expand its commitment to its diverse consumers with the launch of three new products as part of the Men of Culture series

The top-selling men's grooming brand is launching two new universal fragrances, Valley Mist and Canyon Incense - bottling the breathing landscapes across California

Formulated with a blend of shea butter, olive oil and bacuri seed butter, Shea Pomade is designed specifically for curly and coily textures and provides hydration, shine and styling benefits.

From April 1 to April 30, the Baxter of California Safety Razor will be 25% off, and on Earth Day, all sales from the entire shave collection will be donated

The top-selling grooming brand is launching its 2021 holiday deals, offering consumers its premium products for Black Friday, Cyber Monday and ongoing for the brand's exclusive 2021 Holiday Shop.

The grooming brand is building a bridge to the future with a multi-layered push as a commitment to its diverse consumer base

Inspired by its California roots, Baxter of California is giving a piece of the Golden Coast to consumers through a limited contest designed to allow 35 lucky winners to "strike gold."

Top-selling men's grooming brand is offering up to 30% off a select group of its top products as part of Amazon's annual Prime Day sale from June 21-22.

Baxter of California's latest innovation in hair styling is a liquid, non-clumping formula that delivers an all-day, flexible hold while helping to maintain overall hair health.

The iconic LA-based brand looks back on the history of men's grooming and honors its Founder by dedicating December 7 as Baxter Finley Day

The iconic grooming brand opens its virtual doors to the 2020 Holiday Shop — with exclusive self-care sets, curated grooming kits & special sitewide sales

Sale runs October 13th-14th and includes best-sellers like the Super Shape Skin Recharge Cream, Clay Pomade and Aluminum-Free Deodorant

Consumers no longer have to choose between optimum style and clean hair— they can now get both and remove product build-up whenever hair needs it.