The cosmetics industry brings in hundreds of billions of dollars per year, but most consumers are unaware of what they're actually paying for.

As thousands remember the co-founder of one the fastest growing organic skincare companies, a night light has been cast onto them, breathing new life into the company's trailblazing success.

Possibly making him the only person who enjoyed losing an hour of sleep, the young entrepreneur used the 1 hour time change as a tactic to help draw in massive sales for his online business.

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