‪‎BrandWars‬ is an exercise that has been developed to give students a real-time understanding of how branding plays a vital role in creating the life-cycle of any product or service. Students get to develop the branding for products in this team based activity in which the finals see the groups presenting the entire branding strategy for a new product.

The bunch of students who took part in the event was extremely enthusiastic. Their work was to indentify the news, probe it further and then report it in a proper manner. 30 news capsules on environmental problems and the solutions have been selected for screening.