A CRM will not only track one's interactions with any given customer - the system will maintain information about every task completed, every product purchased and every communication company-wide with this customer. This information is vital when it comes to protecting how a customer feels when interacting with a company's service.

The internet has permanently changed the way customers shop for vehicles and Dealer Lead Track provides a powerful web based tool to improve the entire sales process by managing incoming sales leads properly from start to finish.

Dealer Lead Track utilizes advertising information entered by sales staff determining exactly which ad sources are producing sales and which ad sources need to be eliminated saving thousands of dollars per month in wasted ad spending.