Key players operating in the global carotenoids market include Chr. Hansen, BASF, Royal DSM, FMC Corporation, Kemin Industries Inc., Cyanotech Corporation, Dohler Group, Allied Biotech Corporation, and Divis Laboratories.

Vitamin Power has discontinued both potencies in both sizes of the Beta Carotene product.

Vitamin Power has reduced the number of sizes that Beta Carotene (25,000 iu potency) is available in, that reduced offering is reflected at the Vitamin Mineral Shop.

Helen Keller International (HKI), a leading global health organization that reduces blindness and prevents malnutrition worldwide, has joined a new effort to further develop and evaluate Golden Rice as a potential tool to reduce vitamin A deficiency.