In its latest research "Worldwide Mobile Big Data Market 2016-2020", TeleResearch Labs found that telcos have achieved average revenue growth of up to 15% by specifically investing in big data innovations and applications. However, almost 50% of telcos lacked a clear big data strategy

Today, the mobile industry is equipped with an opportunity to have huge amounts of data related to each and every user (including objects—IoT and M2M): TeleResearch Labs termed this phenomenon "BDB (Big data Boom)".