The south of France to become home to the new academic and research program focused on Luxury Tech Entrepreneurship & Affluencer Management

The acquisition will expand Launchmetrics' Brand Performance Cloud to allow brands to create inspiring, shareworthy and measurable experiences to help attract today's modern consumer

With it launches an interactive microsite dedicated to the Insights100 — a selection of brands and influencers such as Gucci, Cartier, Fenty Beauty, Chiara Ferragni and Tati Westbrook, to provide a comparative benchmark, through the efficiency of machine learning, and offer an analytical vision on the impact that marketing investments have for brands within the same segment