Tagged brand-valuation

Marketing Accountability Standards Board Releases White Paper Calling for Brands to Be Valued in Financial Terms
Press Release

Marketing Accountability Standards Board Releases White Paper Calling for Brands to Be Valued in Financial Terms

Brand-centric enterprises are urged to develop processes to better define the financial value of brands to the executive level

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New ISO Global Standard Calls for Annual Brand Evaluations
Press Release

New ISO Global Standard Calls for Annual Brand Evaluations

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New ISO Brand Evaluation Standard is 'Golden Ticket' for Brand Owners
Press Release

New ISO Brand Evaluation Standard is 'Golden Ticket' for Brand Owners

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