As thousands remember the co-founder of one the fastest growing organic skincare companies, a night light has been cast onto them, breathing new life into the company's trailblazing success.

Possibly making him the only person who enjoyed losing an hour of sleep, the young entrepreneur used the 1 hour time change as a tactic to help draw in massive sales for his online business.

Already soaring through the press in magazines, tv shows and news articles, The American Music Awards will be spotlighting the 26-year-old's story, naming it "A True Inspiration"

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