CMS adds 19 additional specialty television networks to its media portfolio, giving U.S. buyers the ability to reach 99% of the Canadian population.

Canadian Media Sales (CMS), the largest U.S. representative of Canadian media properties, unveiled a new website this week that features a host of tools for U.S. advertising agencies looking to place buys in Canada. The website (www.canmediasales.com) includes information on the Canadian population, audience profiles, coverage maps, creative guidelines, and more.