Infinite Buyer, Inc., a privately-held provider of e-commerce tools designed to improve conversion rates and reduce high shopping cart abandonment rates for online sellers, today announced the completion of a secondary seed equity round. The investments were raised from existing outside investors, each of whom had participated in the primary seed round of financing. The current financing round was "oversubscribed".

Rekko today released the Parker-Vo Abandonment Index. It is a free index that publishes cart abandonment stats for smaller etailers. Metrics available freely allowing smaller companies to benchmark their CRO/etail performance.