One of New York's favorite shrunken desserts is growing and wants to take everyone along for the journey.

Grimaldi's Pizzeria, famous for its award-winning, hand-tossed, coal-fired brick oven pizzas and calzones; is offering a slice of cheesecake for only $1.

With the T.R.A.F.F.I.C. Domain Conference & Expo in Milan rapidly approaching, it has been announced that the category killer domain name, CHEESECAKE.COM TM will be included in the live auction inventory. The reserve price has been set at $100K U.S.