The difference in sales management and customer relationship management is in the affect one has on the other. When it comes to established clientele, effective customer relations management creates a more conducive and easy to "close" account for the sales team. The use of cloud computing steps CRM capability up a notch by providing the stability and accessibility needed to be a step ahead of the competition.

A Cloud-based CRM software provides a number of benefits such as scalability, flexible integration, collaboration, and secure data backup. This allows your organization to utilize technology that exists in the cloud.