In-flight advertising is not new, but not known to all for sure. It is one of the most effective branding solutions available to a company, and there are enumerable benefits. It creates a rare and ideal opportunity for businesses to communicate & engage target customers in a much captivating manner. Here are a few reasons why In-Flight advertising and specially with paper cups is important.

Paper cups as a medium of communication, conscious and subliminal messaging discussed by Scyphus Director Steve Morris

Social responsibility is often a buzz word surrounding big league corporate in modern days. That is, ensuring that an organization is giving back something from what it is taking from the society as profit. Sometimes this implies reducing emissions from manufacturing facilities, supporting community development, and other efforts that provide something back. Scyphus appeals to its patrons...

It is already established that ceramic cups require 1000 times the energy to make a paper cup, and thus unless a ceramic cup is used at least a 1000 times, it's not as green as a paper cup, which when manufactured from certified sustainable paper and recycled properly have minimum effect on the planet. The question now is, is it as safe as a paper cup either?

PLA vs PE - debates on biodegradability of PE, feasibility of PLA and changes that PLA lined paper cups could bring to the carbon footprint of a paper cup is not new, what is new is the recent consciousness of the regular coffee buyer and coffee shop owner alike towards a more environment friendly alternative to the plastic coated paper cup.

Brand Management is a big deal, and with the upsurge in digital and mixed media advertising, it is changing rapidly. In this changing scenario, brand managers are changing strategy too, shifting focus from prolonged single media advertising such as TV or Premium Space Billboards, to micro branding like combining TV spots with Social media. Where do micro branding formats like paper cups stand?

Branded Paper Cups can go a long way. So does the history of the paper cup. Scyphus U.K. talks about a few of the anecdotal stories of the past of the paper cup.

We interviewed Leslier Carr and Steve Morris of Scyphus, a paper product manufacturer to gauge how the paper cup industry is reacting to growing demand and how that might affect the already worrisome growth of landfills with non-compostable garbage, and also on how Brexit will affect their relations with the mainland European market