Splat Hair Color, renowned for its commitment to vegan and cruelty-free products, has launched three new vibrant shades: Pink Chameleon, Passionate Purple, and Midnight Plum, expanding its bold color offerings in the mass retail market. These innovative colors, designed for standout self-expression, come in kits for at-home application and are now available through the Splat website and will be available at CVS in April 2024, reflecting a significant advancement in their product line with a new bleach-free formula for darker hair.