With 55 million cord-cutters in 2022, connected TV (CTV) and over-the-top (OTT) advertising are not just a 'nice to have' but an essential part of a media strategy. The addition will give Bidtellect users access to new audiences, engagement, and strategy.
Read MoreTrueTargeting™ significantly improves the precision of CTV targeting with data from the company's proprietary location, first-party response, media behavior, and viewership data
Read MoreWith controls for video-on-demand, live video and audio, publishers can make one request to Smaato to get Dynamic Ad Insertion and OTT ad-serving controls with access to programmatic buyers
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