Hauteworks introduces Rayo, the world's brightest tail-light that enhances road visibility and safety for the everyday cyclist.
As an important contribution to traffic safety, the communication between cyclists and motor vehicle drivers is currently being examined by a scientific project under way in Vienna.
Local businessman and director of WD Bathrooms, Mark Wilson, is co-organising the 2011 Wharncliffe Weekender bike race to raise money for Sheffield's specialist cancer hospital.