The new fashion buyer is heavily browsing and buying on mobile yet visits physical stores in the (almost) post-pandemic era. Florida, California, Pennsylvania, and New York are leading locations where SHEIN users are visiting retail chains. While SHEIN's offering is innovative in terms of it's mobile-first medium, it's too early to say goodbye to brick-and-mortar fashion stores.

The top stock market trading apps that showed a major spike between 2019 and 2021 are continuing to gain in popularity and media attention as they expand to new states, according to Start.io research. The stock market is no longer a business for New Yorkers and Silicon Valley players.

It's incredible how one Terms of Service update from WhatsApp can dramatically impact the news cycle. New data set by Start.io implies there is a spike in WhatsApp rivals' downloads, but those are still behind in terms of massive usage.

StartApp, which recently hit a significant milestone of one million integrated mobile apps, introduces Start.io. A fresh new look with a wide range of product offerings that use AI to power mobile growth and insights. The mobile ecosystem veteran that inspired thousands of mobile publishers and developers a decade ago is now a mobile data platform that delivers AI-driven insights to inspire decision-making.