I OWN ME campaign will raise awareness of the growing value of an athlete's digital identity and data and educate athletes on how to assert legal title and rights to their digital assets using IPrivata's patented solution.

The new venture, called IPrivata, will protect, enforce, and ultimately enable individuals to monetize their digital identity, utilizing Reprivata's patented approach, technology and software.

The collaboration will protect, monetize, and enforce athletes' data rights in the future, using best-in-class marketing, legal, and technology solutions

Shoppers in Korea and Japan to Gain Ownership of Their Retail Data