Opti Digital, the European AdTech platform, announced today a strategic partnership with Prohaska Consulting, the award-winning global digital consultancy. This alliance aims to expand upon Opti Digital's initial entry in North America, following its official market entry last year.
Read MoreMazda selects Adpearance as a certified partner for dealers in their Retail Go To Market+ Program for Digital Advertising, SEO, Ad Technologies, Reputation Management, Social Media, Custom Video Production, and Foureyes®.
Read MoreLIQWID introduces an end-to-end demand and supply platform that allows advertisers and publisher to buy and sell premium ad formats, directly with each other and programmatically, viewable-only inventory* based on directly negotiated prices.
Read MoreLeading ad design platform Creatopy has released a whitepaper showcasing the behavior of the youngest generation of U.S. consumers, Gen Z: their shopping habits, social media usage and preferences, and opinions on advertising.
Read MoreThe distinction from AAM validates the newspaper's traffic sourcing and reporting policies and affirms the Sun-Times' commitment to transparency throughout their entire digital advertising operation.
Read MorePay-per-click (PPC) advertising is a form of internet advertising in which marketers pay a fee each time their Google ad is clicked on. In its Smart Start Guide, Newswire shares the basics of Google PPC, how it works, and why it should be included in a company's media and marketing strategy.
Read MoreWishfinity allows consumers to save their wishes from any eCommerce site into a universal wishlist, then share it with friends and family for convenient gifting. Today, Wishfinity expands its social gifting platform with free online merchants' services to push their merchandise into consumers' wishlists.
Read MoreDirect Performance Data and PayPossible Partner Up to Launch Full-Funnel Marketing Solution Aimed at Helping Companies Flip Qualified Prospects into Paying Customers
Read MoreAnalysis Reveals Slight Decrease in Online Ad Fraud Between First Half and Second Half of 2019 - Believed to Be Attributed to Phybbit's 'Shared Blacklist,' an Industry-Wide Consolidated Database of Scam Affiliates
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