Though Social Media is universally pegged as high-priority for 2012, not all companies are listening. One bad experience might cost you a score or hundreds of customers.

R&B superstar, Akon, is performing in India on the 16th April in Gurgaon (Delhi) and on the 17thApril in Bengaluru. Netsurf Entertainment has appointed Ethinos Digital Marketing as the sole digital agency for the promotion of the concert.