Simon Faure-Field has lunch with Appetite Magazine's writer Sheryl Quek and talks about his favourite restaurants, cuisines and how such businesses need to put more on the menu than just food to create a pleasurable experience for diners.

Simon Faure-Field, CEO of Equal Strategy, becomes a regular columnist for Moods.SG

Connect Magazine of Carlson Wagonlit Travel investigates companies who have "a nose for business". Simon Faure-Field, CEO of Equal Strategy, shared that smell and sound implants pleasurable experiences of clients' brands.

In his own column on Moods.SG, Equal Strategy's CEO, Simon Faure-Field guides you through the labrynth of music licensing.

Malaysia's Marketing Magazine talks to Simon Faure-Field about how most successful companies and brands deploy touch, taste, smell, sight and sound to capture market share, and of how Malaysian brands have been catching onto these techniques too.