Research at S P Jain reveal India has an internet user base of about 375 million (30% of population) as of Q2 of 2015. Despite being the second largest user base in world, only behind China (650 million, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 M, 84%), or France (54 M, 81%), but is growing at an unprecedented rate, adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point.

Vertical Cubed has deep roots in marketing, technology and fulfillment. With parent company, USFI, V3 pioneered the development of digital channel solutions regarded as industry standard for clients such as MetroPCS, having securely hosted over $65M