In these times of recession, it is very hard for a local business to survive and thrive.More than often they find themselves discouraged and at times completely demotivated. But they should remember that in every cloud there is a silver lining.

Social Media has been used vigorously, with lots of success, to not only propagate ideas globally but also products and services. But these social media tools can be used successfully to promote a business locally too.

If Local Businesses want to boost their sales through cost effective ways of campaigning then it is just not enough to use email marketing. Using online coupons in emails have turned out to be lot more effective than plain emails.