Backbone Lite equips early-phase fashion and apparel brands with the tools needed to design and develop products at digital speed.

Men's underwear has not progressed since John Varvatos created boxer briefs whilst working for Calvin Klein in the 90's and since then, the choice has been between loose-fitting underwear or tight-fitting underwear, boxer shorts being on one side of the choice and briefs or boxer briefs and being on the other side. Now men have a third choice.

Men's underwear has not progressed since John Varvatos created boxer briefs whilst working for Calvin Klein in the 90's and since then, the choice has been between loose-fitting underwear or tight-fitting underwear, boxer shorts being on one side of the choice and briefs or boxer briefs and being on the other side. Now men have a third choice.