Franchising has been deemed as a hot commodity in the country mainly because Filipinos are practical thinkers and with this comes the copying of trends.

Businessmen who are in search of franchise opportunities in the Philippines have greater chances of succeeding than going bust. According to leading news website, Philstar.com, the domestic franchising industry grew by 17% from $9.4 billion in 2010 a

Food remains the number one choice for a franchising business in 2011 and Filipino food is top-of-mind on the list. In this area, Pinoy food stalwart Binalot provides one of the best entrepreneurial opportunities.